First Joint Model Launches One-Brand Strategy

THE BEST OF BOTH WORLDS: THE NEW TADANO® AC 2.040-1

The market launch for the Tadano® AC 2.040-1 is a world first in two ways: On one hand, it is the first all terrain crane to be developed jointly by Tadano’s Lauf and Zweibrücken locations in Germany. On the other, the AC 2.040-1 is the very first member of the future Tadano AC family. In addition, this signals the completion of the announced brand merger – all Tadano Group cranes will be sold exclusively under the Tadano brand name.